TIY: Tool It Yourself

Year / 

2017

FIT / 

Student Work

The tool category can be pretty intimidating for first-time tool users, such as college students assembling their IKEA furniture or young adults who just moved into their first apartment. TIY aims to create an approachable tool brand that just about anyone can figure out. 

MOOD BOARD

TIY mood board-01.jpg
TIY collection 2.jpg
TIY collection back 3.jpg